When you're blogging in a particular niche, it can be great to have the chance to do review posts however it's not always easy to source the products you need, especially if you have to invest in them with your own money. Today I have a fantastic and still pretty unknown resource to share with you today which can help these types of situations which is called ResponseSource.
What is ResponseSource?
ResponseSource is a website that connects bloggers/journalists with PRs, Brands, and businesses to work on collaborations. If you're using it as a blogger or a media outlet, it is completely free to use! You only have to pay a small fee if you're a PR firm or business to collect responses.
What can I use ResponseSource for?
ResponseSource can be used for a whole range of things but if you're after free products, you can ask for products in exchange for a review, to include in a gift guide or to distribute via a competition such as a giveaway. The best way to get the most out of ResponseSource and increase your odds of scoring more collaborations is to have an idea in mind for where the products will be used such as a Christmas Gift Guide post. Seasonal events work especially as they are always on PR companies radars and they'll often have special products or deals on during holiday events.
If it's not for a seasonal, try to have a specific post idea in mind as this will help you stand out amongst the competition and make the brands more likely to work with you. Also, don't be afraid to be specific about what you're after, again, this can help you stand out to brands. These companies are getting 100s of emails a day so make sure your header stands out. If you're after a range of products for something like a gift guide though, then you can be a bit broader.
How do I use ResponseSource?
ResponseSource is very easy to set up and you can go from creating your account to sending out your first PR request in under 30 minutes. Simply sign up, add in all your relevant contact details and link up your social media profiles and blog. Then click the option to ‘send a Journalist inquiry’, complete the form stating what you're looking for (e.g Gifts for Valentine's day) and what service you'll be providing (e.g giveaway or feature inside a gift guide), hit preview to double check all the relevant information is available then hit send. Your request is then sent across to thousands of PR firms and businesses and you should start getting responses in quite quickly.
ResponseSource is fantastic and I tend to find I can have more success using it than if I directly approach brands. I wouldn't recommend using it however to get sponsorships or advertising opportunities as that not it's intended purpose and you'll probably have some difficulty if you try.