Looking for sponsorships is a great way to boost your blog's earnings. By working with brands that are a great fit for you and your readers you can build up an income from blogging.
Here are some steps you can take to help you find sponsored posts for your blog.
Decide what kind of sponsorships you want
Choosing the kind of sponsorships you want on your blog is the first step to getting sponsorships.
Perhaps you know the exact brands you want to work with, or you just know the types of brands you want to work with.
Write down 5 companies or types of companies that you would love to collaborate with on your blog.
Engage with companies
Now that you have your list of 5 companies or types of companies that you would love to work with, it is time to get following them on social media and engage with them.
You can do this by:
- Following them on social media
- Share their content
- Leave comments
Share the love to show the brand you know who they are.
Find a contact
It is really important that you find the right person to speak to about getting a sponsorship with their brand.
You are looking for the contact's name and email address.
Try googling for the PR company or PR rep to pitch to or ask bloggers who you know and trust for details – please don't message bloggers you have never spoken to about this, because it is a sure fire way to get a bad reputation.
Write a pitch
Now that you have a contact name and email address, it is time to let them know why a collaboration with you will be mutually beneficial.
In this pitch be sure to explain:
- Why you would love to work with them
- What you can offer
- A bit more about your audience
- Why they should work with you
Be straightforward and honest. Let your passion for the brand shine through in this pitch.
Set yourself a reminder to chase up your pitch.
Leave it two weeks and send a chase email asking if they received your email.
You could also try calling your contact and introducing yourself.
Just by making first contact means that you are in their mind when they are thinking about bloggers to use in a campaign.